Talk these seven things through before signing with an agency and the work is clear from the start, for both sides.
1. The expected result and timeline
Agree up front on which result is expected and by when. Work like search visibility is long-term; a realistic frame keeps both sides expecting the same thing.
2. Price and scope
Put in writing what the price covers and what costs extra. A fixed agreed number makes budgeting straightforward.
3. How you will follow progress
Decide up front how "what stage are we at?" gets answered: a weekly summary, a shared board, or a standing call.
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Free analysis →4-7. The other four
- Live reference work, and clients you can talk to.
- Whether the design is built for your brand or on a ready-made base.
- A written contract and a defined scope.
- How care, support and updates run after delivery.
A good start is both sides expecting the same thing.