How website speed grows sales

A one-second delay measurably lowers conversion. Speed is the invisible but most powerful part of user experience.

Why it matters

• A slow page gets abandoned; the first 3 seconds are critical.
• A fast page builds trust, gets more pages browsed and lowers cart abandonment.
• Speed is one of Google's ranking signals (Core Web Vitals).

Where to start

Often the biggest wins come from the simplest fixes:

1. 1.Convert images to modern formats (WebP/AVIF) and size them right.
2. 2.Reduce unnecessary JavaScript and third-party scripts.
3. 3.Use modern infrastructure and edge caching.
4. 4.Preload fonts and prevent layout shift.