A tourism leader's personal brand, website and book
For a hotelier who has given thirty years to İzmir's tourism: a signature logo and identity set, a bilingual personal site, and a 52-page book you can read cover to cover on the site.
- Client
- D. Bülent Tercan
- Year
- 2026
- Scope
- Personal Brand & Web
- Result
- 215 clippingsPress archive
Result
- 215 clippings
- Press archive
- 52 pages
- Book, 10 chapters
- 2 langs
- Turkish · English
A scattered record now sits under one brand — his signature, his site and his book. The site carries 215 press clippings and the book's 47-page web edition.
01Challenge
A hotelier and chair of the Destination İzmir Group who has spent thirty years making İzmir more visible; his record was scattered across press clippings, photo archives and memory. It needed one identity to gather it into — something readable and shareable.
02Approach
We built the identity first: a signature logo, a B symbol for small sizes, stationery, a presentation and a social media set. Then the bilingual site with story, vision and press pages, and a 215-clipping press archive filterable by theme and year. We designed "Mirastan Vizyona" (From Legacy to Vision), a book telling thirty years in ten chapters, and prepared it for print; on the site it can be read page by page or downloaded as a PDF.
Live site
Identity and book
Services we provide
- 01Personal brand identity
- 02Signature logo & B symbol
- 03Stationery & presentation set
- 04Social media templates
- 05Bilingual website (TR / EN)
- 06Press archive
- 07Book design (52 pages)
- 08Book readable on the site
Let's write your brand's story together.
Maora exists to do meaningful work with meaningful people and to build long-term partnerships. Let's talk about what's right for your brand.