Seven districts, eight lines, one map
A bilingual site designed and coded from scratch for a shuttle company that has taken students from İzmir to Manisa CBÜ campuses since 1985, with its Google Ads campaigns and ongoing search visibility work.
- Client
- Irmak Taşımacılık
- Year
- 2026
- Scope
- Web & Ads
- Result
- 8 linesFrom seven districts
Result
- 8 lines
- From seven districts
- 70 stops
- All on the site
- 2 langs
- Turkish · English
A bilingual site where a student finds their stop, sees the time and signs up with one phone call — going live with the move to its domain. Work on search and AI visibility is ongoing.
01Challenge
Since 1985 Irmak Taşımacılık has run a student shuttle from seven districts of İzmir to Manisa Celal Bayar University's vocational schools in Ahmetli, Salihli and Turgutlu. A student looking for a shuttle has three questions: which line is my stop on, what time does it pass, and how do I sign up. The new site had to answer all three on the first screen.
02Approach
We built the home page around a route map: eight lines leaving seven districts merge in one drawing and head for the campuses; pick your district and your line turns red, its stops opening beside it. All seventy stops and the timetables for both class shifts are on the home page too. On phones the pages were re-ordered, with Call and WhatsApp at the bottom of every screen. The Turkish and English pages are linked to each other, and the old site's addresses redirect to their new pages. Alongside the site we run the Google Ads campaigns, with one aim: take the student searching for a shuttle to the site, and from the site to the phone.
Live site
The walkthrough
Services we provide
- 01Website design & rebuild
- 02Route picker & line map
- 03Mobile layout & Call · WhatsApp bar
- 04Bilingual site (TR / EN)
- 05Timetable & stop pages
- 06Redirects from the old addresses
- 07Google Ads management
- 08SEO / GEO & structured data
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